Hard Rock finds a way to feature in the 2026 World Cup

Despite being unable to display its branding at the Miami stadium, the hotel chain has become a sponsor of the city's host committee.

The partnership was signed through the Seminole Hard Rock Casino, one of the hotels located 20 minutes from the World Cup venue.

The Miami Host Committee will offer joint experiences with Hard Rock at fan zones, including giveaways and live performances. Additionally, the aforementioned hotel will serve as a departure point for free shuttle buses to the stadium.

The chain, which features Leo Messi as an ambassador, is prohibited from displaying its brand at the stadium due to FIFA regulations; however, it partnered with the city of Miami to ensure it doesn't miss the opportunity to offer World Cup experiences.

With this move, Hard Rock joins Royal Caribbean and state agencies as "official supporters" of the organizing committee. Each host city for the 2026 World Cup manages its own set of local sponsors.