McDonald's ignites World Cup fever with a special global release
The fast-food giant has activated its World Cup sponsorship by launching promotional meals featuring collectible player cups.
The collection includes eight different designs that can be obtained with the purchase of meals like the Big Mac or Chicken McNuggets. The global release is scheduled for June 4th.
Three legendary figures will feature on the cups: Ronaldinho, David Beckham, and Thierry Henry, alongside five current stars representing the next generation (Lamine Yamal, Heung-Min Son, Santi Gimenez, Christian Pulisic, and Alphonso Davies).
In Argentina, this activation will build on the special national team-themed meals launched back in April (McÁlvarez, McFernández, and McAllister).
McDonald's has served as an official sponsor of the World Cup uninterruptedly since USA 1994. Its partnership with FIFA spanning over 30 years has also extended to the Women's World Cups.