Maradona, Argentinos Juniors and Amazon; a different sponsorship in Argentine football
The life of Diego Armando Maradona came, once again, to the small screen. With the launch of the Amazon series “Sueño Bendito”, the successes and mistakes that the Villa Fiorito born had during the 60 years that he lived will be reviewed in this international production that has caused much controversy in its previous one.
But when it comes to Sports Marketing, the premiere of “Sueño Bendito” was a possibility of expansion of the “Argentinos Juniors” brand. This is because the Paternal club, where Maradona debuted, signed a sponsorship with Amazon so that the logo of the series and the audiovisual production company are stamped on the chest of the shirt, being the main sponsor of the club.
The terms and amounts of this sponsorship have not been disclosed, but it is highlighted that after six years, Argentinos Juniors will have a new main sponsor. Self-credit left its place to Amazon and the premiere took place in the meeting between the "Red Bugs" and Lanús for the Socios.com Tournament. It should also be noted that the launch of the series was held at the Diego Armando Maradona de la Paternal Stadium, which should be part of this agreement.
