Tienda River will have its first physical store at the Estadio Monumental
The "Millonario" e-commerce will set up a stand under the San Martín stand on match days.
There, official apparel, accessories, and merchandise will be sold, although not the official game jerseys, which are sold by Adidas. Club members will have access to exclusive benefits, promotions, and discounts.
The store will open next Saturday during River Plate's match against Estudiantes, and it is expected that this will lead to the opening of branches across the country.
