The Numbers Behind Super Bowl LIX
Although the official figures for Super Bowl 2025 have not yet been confirmed, Transfermarkt reports that the event reached 120 million viewers in the United States and approximately double that worldwide.
In comparison, the 2022 FIFA World Cup final stood out for its global reach, becoming the most-watched sporting event in the world, with an audience of nearly 1.5 billion people.
Super Bowl 2025 generated nearly $700 million solely from advertising, as broadcasters sold 30-second ad slots for $8 million each.
It’s worth noting that the previous edition, held in 2024 in Las Vegas, generated over $17.3 billion in revenue, including advertising, food and beverage sales, broadcasting rights, merchandising, and ticket sales.
