Juventus announced a partnership with a digital platform for buying and selling football players
It’s about Football Exchange, a digital space that works like a virtual stock market for players, where users can buy and sell footballers digitally based on their real-life performance.
The agreement makes the platform an Official Partner of the club and will allow its brand to have a presence at Juventus’ home stadium, the Allianz Stadium, through strategically visible assets such as LED boards around the pitch and giant screens.
This isn’t the first time an Italian club has partnered with companies of this type, as in recent years several Serie A teams have added sponsors from the fintech, crypto, and digital trading sectors.
