Juventus renewed its sponsorship contract with Jeep

Marketing Oct 25, 2019 1319

The arrival of Cristiano Ronaldo to Serie A revolutionized Italian football and increased investments in Juventus. In this case, Jeep decided to renew its link with the multi-champion team for two more years. The automaker will pay 42 million euros for sponsoring the vecchia signora.

In one year Juventus managed to renew its two most important sponsorship contracts and has done so with an economic improvement. Adidas and Jeep are the two brands that lead the list of sponsors. The car brand doubled the money previously invested. This new contract will have an increase of 25 million euros.

Jeep sponsors the black and white team since 2012 and now the company extended its link until the end of the 2020-2021 season. The continuity of the contract will allow the Jeep logo to continue appearing on the match shirt and on the training clothes of the players.