Hankook renewed his bond with Boca Juniors

Fortalein S.A., Hankook's commercial agent in Argentina, presented the renewal of its relationship with Boca Juniors. Continuing to bet on the image generated by the xenieze club, the Korean company will continue as a sponsor until the end of the year.

The link will maintain the possibility of having a presence in the Bombonera VIP each time Boca Juniors plays at home, as well as in the press conferences of players and coaching staff. But among the most outstanding items of the renovation, it is the expansion of possibilities of brand activation in its training center, being able to develop a match with customers, suppliers or employees.

“We are sure that the digital presence and social networks are a fundamental tool. But if we accompany them with a big one like Boca Juniors in the region, we will generate and empathize with our potential buyer, achieving more aspirational values ​​related to the product, ”said Camilo Sepúlveda, head of Marketing at Hankook LATAM in the press release .

Guests visiting the Boca Juniors VIP can enjoy a different proposal at the Hankook stand. Giving you the possibility of living a 3D experience, contesting a car competition, the brand gives visitors the extra by allowing you to step on the green grass of the Bombonera minutes from the start of the game.