CONMEBOL renews its partnership with FC Diez Media until 2030

IMG, the sports marketing agency operating through FC Diez Media, will continue managing its advertising rights until 2030.

Thanks to this partnership, revenues increased by 43% compared to the previous cycle (2019-2022 vs. 2023-2026), expanding the global reach of club competitions and their fan base. In 2024, this growth resulted in new records in distribution, viewership, sponsorship, and digital engagement.

In the commercial sector, CONMEBOL and FC Diez Media secured agreements with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard, and PUMA. They also boosted the visibility of women's football, making the 2024 CONMEBOL Libertadores Femenina broadcast on free-to-air TV for the first time in history.

On the digital front, they implemented an innovative strategy that helped reach more than 60 million followers on social media in Spanish, Portuguese, and English.

IMG, meanwhile, already has a presence in some of the world's top leagues and federations, including the Premier League, Major League Soccer, CONCACAF, the Saudi Pro League, and the English Football League (EFL), among others.