Sterling will be Gillette's new ambassador

The Gillette brand hired Raheem Sterling to be the company's new ambassador. The Manchester City player is one of the best in the Premier League and was chosen by the manufacturer of shaving products to succeed Thierry Henry.

Sterling joins Gillette in search of generational renewal. The brand has already used the image of athletes such as Roger Federer, Pele, Tiger Woods and Lionel Messi. "He is a great soccer player, but the reason we were very interested in joining Raheem was because he is doing a wonderful job beyond the world of football," confessed Gary Coombe, executive director of Gillette, about the forward position in the fight against racism.

In addition to Gillette, Pepsi hired the English player who will star in the next spot in conjunction with Paul Pogba and Messi. On the other hand, Sterling is close to finalizing his contract with Nike and could sign an agreement with Air Jordan, who are looking for the image of a soccer player who represents their new booties.

Photo: Courtesy

Source: La Jugada Financiera