Why Did the Chicago Bulls Censor the Sneakers on Michael Jordan’s Statue?
The franchise, along with the Jordan Brand, is promoting a release inspired by a historic marketing moment.
In 1985, the NBA fined Michael Jordan for wearing red and black sneakers. In response, the first Nike commercial for the Air Jordan 1 in those colors showed them censored on the star’s feet.
Now, 40 years later, Jordan Brand is launching the most accurate replica of those sneakers: the Air Jordan 1 High Bred. To mark the occasion, the Chicago Bulls covered the shoes on the iconic statue of the athlete at their headquarters.
They will be released in very limited quantities, sold in 23 stores across the U.S. for $250.
