AirAsia will sponsor the Davis Cup finals

Less than two months left to enjoy the new version of the Davis Cup and, to capture a larger audience, the organizing company Kosmos Tennis closed a sponsorship agreement with the low cost airline AirAsia. This link will seek to increase the exposure of the tournament in the Asian continent

The organizing company, owned by Gerard Piqué, begins to sign the last agreements prior to the start of the tournament, which will be held at the Caja Mágica in Madrid between November 18 and 24. "Adding AirAsia among our main partners reinforces the international projection of the Davis Cup finals, which allows us to connect even more with the Asian public," said Javier Alonso, delegate of Kosmos Tennis.

AirAsia is a low cost airline based in Malaysia. Its planes reach 100 destinations in 22 countries of the World. The Asian company will be present in all the matches to be played in the final phase of the Davis Cup with the best 18 teams divided into six groups.

Photo: Courtesy

Source: Palco 23