Quilmes presents an online comic of Sacachispas
Sacachispas broke into Argentine football fans with a curious initiative to jump to the court dressed as superheroes. Generating a fun action, in a club that struggles daily to impose itself on their peers, the "revolution" that achieved this idea was that Quilmes became the main sponsor of the "Lila".
Generating exclusive and eye-catching content with Sacachispas, Quilmes decided to activate its “Quilmes Fútbol” account to achieve greater visibility of its agreement. The last curious decision was the launch of an online comic "Lila". From the hand of the agency La América and the screenwriter Luciano Saracino, the brand and the club will tell different stories to spread the values of football, which will defend these superheroes.
“Initiatives such as Sacachispas, which through the masks fight against drama on and off the court, creating another way of relating to clubs and their fans, through humor, makes us proud. For us it is very important to reach people with a positive message and we want to continue accompanying these actions from our brand place. Quilmes has a very strong link with football and that is why we constantly seek to always be close to the passions of our consumers. This is our tribute to a football club that showed that there is another way to take on Argentina's most popular sport, ”says Pablo Carnelli, Quilmes manager, in the press release.
The chapters can be followed through the stories on the Quilmes Instagram account (@quilmesfutbol). The first chapter, the superheroes will have to fight against the villain "El Escondepelotas". Do not miss the opportunity and join this new initiative of the brand and Sacachispas.
