Borussia Dortmund will have a main sponsor for the Bundesliga and another for international tournaments

Marketing Feb 20, 2020 1041

Borussia Dortmund achieved an important victory in the first leg of the UEFA Champions League for the round of 16 against PSG. From the hand of their new striker, Erling Haland, the Germans dream of continuing in the main European event.

But the positive news not only came from the green lawn, but Borussia Dortmund introduced 1 & 1 as the new main sponsor. For the first time in its history, the Germans could have a sponsor for the Bundesliga (the new agreement) and another for international tournaments and the German Cup (Evonik, current sponsor). The agreement will begin to take effect from next season and will culminate in June 2025.

"We are glad to get 1 and 1 another top company as a T-shirt sponsor, which together with us we can continue on the path of success. For us today is an important step in the path of continuous development of BVB at the economic level and sports, "said the head of the Board of Directors of Borussia Dortmund, Hans-Joachim Watzke.