"Merci Messi"
That May 14, 2021, when PSG presented its new starting jersey, nor did the club; not even Nike could presage the millionaire profits that Lionel Messi would generate. With more than a million shirts sold since his arrival, it is estimated that the collections produced by the Argentine footballer would exceed 120,000,000 euros.
But in addition to PSG and Nike, there is a great winner behind. Michael Jordan is co-owner of “Jordan Brand”, so since May 14, he collects 5% of all T-shirt sales of the Parisian club. So since the arrival of Lionel Messi, it is stipulated that the former Chicago Bulls and Washington Wizards basketball player earned about 6,000,000 euros.
The decision to leave the “pipe” behind and place the “Jordan Brand” logo on the PSG home jersey is the main reason for Michael Jordan to enter this millionaire business. Although Nike and the Parisian club began to innovate when they launched an exclusive jacket for UEFA Champions League matches, today it remains to be seen if the decision would be the same with Lionel Messi on the French institution's squad.