F1 teams unveil custom livery and gear for the São Paulo Grand Prix

BWT Alpine and Mercedes-AMG Petronas will outfit their drivers in special race suits following brand activations with key Latin American sponsors.

For Franco Colapinto’s squad, both he and Pierre Gasly will wear yellow race suits with blue accents matching the corporate palette of Mercado Libre. The e-commerce titan previously altered the team's car livery for the same Grand Prix in 2025.

At Mercedes, newly crowned World Champion Kimi Antonelli and teammate George Russell will swap their traditional white suits for a custom purple design. The visual update forms part of a major home-market campaign for São Paulo-headquartered digital banking platform Nubank.

Both Mercado Libre and Nubank are using this Sunday's Brazilian Grand Prix to maximize brand visibility across their primary regional markets. The Argentine e-commerce platform has backed Alpine since Colapinto's arrival in 2025, while Nubank joined the constructor champions at the start of the 2026 season.