Heineken will sponsor UEFA Euro 2020

Marketing Nov 15, 2019 2197

Heineken will continue to appear in major European football events. The beer brand will continue to be a sponsor of the UEFA Champions League and will sponsor the next Eurocup.

The company signed a new contract for three editions of the Champions League, from 2021 to 2024. On the side of the Euro 2020, Heineken acquired exclusive rights in the stadiums and fan zones during the development of the competition, which turns 60 and It will play in different locations in Europe. The Dutch company will award the prize to the best player of each match.

In addition, the brand chose former French player Thierry Henry as the company's ambassador for the different activations in both competitions. On the other hand, the agreement with the Champions League will also allow Heineken to be present in the Super Cup.