Stephen Curry joined Michelle Obama to launch a new sports hydration drink

This is PLEZi Hydration, a hydrating formula created by the four-time NBA champion under Plezi Nutrition, the public benefit company founded by the former First Lady of the United States in 2023.

t’s worth noting that Stephen and Ayesha Curry are co-founders and ambassadors of PLEZi Hydration, contributing to every aspect of the product, from development to packaging and marketing. Additionally, the drink stands out as a healthier option, as it contains no sugar or artificial sweeteners, has less sodium than its competitors, and is rich in vitamin C.

Stephen Curry is not the first basketball player to enter the sports drink industry. In the past, Kobe Bryant was one of the investors in BodyArmor, a brand that positioned itself as one of the main alternatives to Gatorade. Another big NBA name who has invested in this sector is LeBron James, who has been linked to Mtn Dew Rise, a line of energy drinks by PepsiCo.