Coca-Cola and Powerade, new official sponsors of the CONMEBOL club tournaments
Coca-Cola's historic support for soccer adds a new milestone this year as Official Sponsor of the CONMEBOL Club Competitions. The agreement contemplates the 2023-2026 cycle and includes CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana and CONMEBOL Recopa: these are tournaments that bring together 121 teams from 10 South American countries, including 16 women's clubs soccer.
“The alliance with two global brands as strong as Coca-Cola and Powerade causes us great satisfaction. We share a great interest in the promotion of football and its positive values and we also agree on the vision that 'FOOTBALL IS FOOTBALL', regardless of whether it is played by men or women. Our sport is lived with the same passion all over the world, breaking down barriers and building bridges. The association with solid and prestigious companies to achieve such noble objectives is always excellent news”, affirmed Alejandro Domínguez, President of CONMEBOL.
With this agreement, Coca-Cola and Powerade will have visibility in the stadiums where the matches of these 4 CONMEBOL tournaments are played -on the playing field, in the mixed zone, the substitute benches, changing rooms and press conference-; they will carry out activations in the stadium, in the Fan Zone and in the hospitality spaces; they will organize activities with legends and ambassadors of CONMEBOL; They will launch limited editions and many more activities that will be announced over the weeks. Coca-Cola will also have the rights to organize the Tour de las Copas, a unique opportunity to take the iconic trophies on tour throughout the region.
“The announcement of this unique sponsorship fills us with pride, which brings together an institution that is synonymous with soccer in the region, such as CONMEBOL, and two iconic brands that celebrate the magic of sport around the world, such as Coca-Cola and Powerade. ”, expressed Bruno Pietracci, President of The Coca-Cola Company for Latin America. "The entire planet has its eyes on South American soccer, which continues to make history. We celebrate this sponsorship that brings Coca-Cola and Powerade together with CONMEBOL, to support the development of soccer in the region and to continue offering fans of this unique sport the best experiences”, he concluded.
