Budweiser repeats his successful Bud Basement action

Marketing Jun 11, 2019 1530

Unlike in the World Cups, Budweiser is not an official sponsor of the America's Cup but his ingenuity and the experience of a great action, made the decision to repeat the Bud Basement. It is an enclosure, inspired by "Sótanos" that will receive the fans to watch the games of the continental contest and enjoy bands from all over the world. According to the specialized Brazilian media, the brand will hold the first event in San Pablo, since the opening of the tournament will be held at the Morumbi Stadium in the same city.

In addition to the capital of São Paulo, the project will be expanded in the other four venues of the competition: Belo Horizonte, Porto Alegre, Rio de Janeiro and Salvador. Despite not receiving matches on this occasion, Brasilia was also included in the list of participating cities. It is important to remember that Budweiser is part of the portfolio of Ambev, a company that has another of its brands to Brahma, as official sponsor of the Brazilian team and Copa América 2019.