Arsenal announced Athletic Brewing Co as their official non-alcoholic beer partner.
With this agreement, Run Wild IPA will become the club’s first official non-alcoholic beer. It will also be the first of its kind in Premier League sponsorship.
It will be served at Arsenal’s Emirates Stadium in London for all men’s and women’s team matches.
The American beer brand will also invest in a campaign featuring team players and organize promotions such as tastings at the stadium, social media giveaways, and VIP experiences for fans.
This isn’t the club’s only beverage partner, as they also have a partnership with the London brewery Camden Town Brewery.
