Nubank, regional sponsor of the 2022 World Cup

The dream of the World Cup is already less than 365 days away. For the first time in history, an Arab country will be the venue and for the first time it will not be June and July the months but November and December where it will be played, due to the high temperatures in Qatar.

As for sports marketing, being linked to the most important event in the football universe is a mecca for many companies. Although first-rate multinational companies are the ones that monopolize the main flashes, the possibility of signing a sponsorship at a regional level opens the doors to other brands.

Such is the case of Nubank, which became a regional sponsor for South America for the 2022 World Cup. The Brazilian bank will have access to competition tickets, brand assets and archive content to create promotions and opportunities. additional.

Arturo Núñez, Nubank's marketing director, mentioned: "We are convinced that nobody feels more passion for the beautiful sport than the people of our region. That is precisely why we want to be part of this moment and invite all of South America to experience the enthusiasm of a new World Cup ".