Walmart partners with Fanatics to sell official products in the USA

The sale of official products of the different North American sports leagues is a giant and ambitious market for the main stores in the country but the Amazon platform captures the attention of consumers for its ease of purchase and delivery. To combat this attention, Walmart decided to partner with Fanatics (online retailer licensee of sports products) to announce the "Fan Shop" that will have thousands of new products from NFL, NBA, MLS, MLB and Nascar. It will also have leading brands such as Nike, New Era, Majestic and the Fanatics line.

Thanks to the agreement of Fanatics with the main leagues, Walmart will offer customers "quick access to the latest and best articles" of the most important moments of the most important competitions. "This announcement of our partnership with Fanatics is part of an ongoing commitment to create exclusive and specialized experiences at Walmart.com. What makes it easier to find the items that our customers, in this case sports fans, are looking for, "said Eric O'Toole, general director of merchandising.

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Source: Lajugadafinanciera.com