Mizuno lands in Argentina with a special-edition boot launch
The iconic Japanese brand will officially begin selling its products in the country for the first time.
The new design of the "Mizuno Alpha" model features an entirely sky blue and white colorway with gold accents, a direct nod to the Argentine flag.
The brand has launched its local e-commerce platform featuring football and rugby boots, as well as specialized footwear for hockey, volleyball, tennis, and padel.
On a global scale, Mizuno has aggressively expanded its football presence in recent years, boasting high-profile ambassadors like João Félix and Sergio Ramos, and serving as the technical sponsor for clubs such as AS Monaco and SS Lazio.
