Visa offers an overnight stay at the World Cup final
The payment services company has activated its sponsorship alongside the Marriott hotel chain and the Bonvoy loyalty program.
The initiative will be raffled among cardholders who are Marriott Bonvoy members from the United States, Europe, Argentina, and Brazil, among other regions.
The grand prize features a luxury overnight stay at MetLife Stadium in New York on the eve of the World Cup final, with tickets to the big match and flights to the city included.
To promote the activation, Visa launched a series of digital campaigns starring Erling Haaland and Vinícius Júnior.
Visa sponsors the World Cup as an official FIFA partner, while Marriott Bonvoy serves as a promoter and will conduct activations linked to matchday hospitality.
