
Coca-Cola becomes a new sponsor of the FIFA Club World Cup
The leading soft drink brand joins as an official partner of the competition.
During the tournament, which will take place between June and July in the United States, Coca-Cola will appear in stadium advertising and offer innovative experiences for fans.
It is worth noting that Coca-Cola is one of FIFA's longest-standing partners, officially sponsoring World Cups since 1978, though its stadium advertising dates back to the 1950 edition.
With this, the FIFA Club World Cup adds a new partner, following the confirmations of Michelob Ultra, Bank of America, and Hisense.