Iúnigo joins the Superliga

The Superliga continues to grow by leaps and bounds, from the point of view of Sports Marketing. Seeking to sign an agreement that not only gives visibility but brings them closer to a more youthful audience, the Argentine event presented Iúnigo as a new sponsor.

The insurance company will be linked to the Superliga until March 2020. Covering the entire development of the tournament, Iúnigo bets on Argentine football for the first time. Being a brand different from its peers because it is fully digital, it will occupy the category of “Official Insurer” accessing different image rights of the contest and benefits that it will share among its insured.

"From Iunigo we are always looking for where and how to expose the brand, so we carry out an exhaustive survey to generate opportunities, within this the possibility of sponsoring the Superliga arose. In addition, the decisive thing was in the faculty of being able to offer our insured unique events , as tickets for matches every weekend, access to press conferences, training and incredible exclusivities such as witnessing a Superclassic River vs Boca, "Esteban Rodríguez, Head of Communications of the brand, told Clarín.

With this agreement Superliga continues to expand its brand. In addition to Iúnigo, the Argentine contest has the support of Quilmes, YPF, Banco Comafi, PedidosYa, STHIL, Fly Bondi, Cabify and 5asec.

Source: Clarín

Photos: Iúnigo