Atlas pays tribute to Argentina with its new campaign

The Primera C club has launched "One Club, One Country," a unique marketing initiative on its jerseys, unlike anything seen before in world football.

The campaign features 24 different match jerseys, each representing a province of Argentina. Every jersey has a unique sponsor, and by scanning a QR code on the chest, fans can learn why that company is linked to the respective region.

The sponsors and their assigned provinces were chosen for either commercial reasons (e.g., Fénix Salud operates ambulances in San Juan, Transporte Aconcagua has its distribution center in Salta and Jujuy) or emotional connections (e.g., the owner of Las Medialunas del Abuelo has an Entrerriano father).

The jerseys will debut in May. Throughout April, Atlas will wear a special edition in tribute to the Islas Malvinas, commemorating another anniversary of the 1982 war.