Real Madrid, the most valuable brand in world football

Real Madrid ends a season that seeks to forget quickly. Far from the first place in LaLiga and having been out of Champions League in the round of 16, the Spanish team could never make it in the tournaments, having to change twice as a coach and looking for Zinedine Zidane less than a year after his resignation.

Beyond all these turbulent moments that Real Madrid lived, the Spanish team can inflate the chest and bring out that it is the most valuable brand in the world of football. With a value of 1,646 million euros, the meringues lead the ranking developed by Brand Finance Football.

To reach this amount, the report takes different variables. From the location of the Santiago Bernabéu (and everything that generates from the tourist) and even the sponsorships signed by Real Madrid at world level, they make the merengue set is in the highest. But one of the most important items to reach the 1,646 million euros, is the fact of having won four of the last five editions of Champions League, allowing you to increase its value, compared to last year, by 27%.

Behind Real Madrid is Manchester United (1,472 million euros) and Barcelona (€ 1,393 million). Meanwhile Bayern Munich (1.314 million), Manchester City (€ 1.255 million) and Liverpool (€ 1.191 million) complete the leading sextet that encompasses 40% of the values ​​of the 50 brands / teams disseminated by Brand Finance Football .