DIRECTV, new sponsor of Boca
DIRECTV and Boca Juniors sealed their relationship until December 31, 2025, which will link the company as the main sponsor of the club, accompanying it in all the competitions where it participates at a national and international level. Xeneize will wear the brand's logo on the shirt for the first time tonight, when they receive Defense and Justice from 9:00 p.m.
“We celebrate this agreement because it consolidates the club's leading position in all areas. And we welcome our new sponsor with the achievement of the Argentine Super Cup, star number 74. We hope to celebrate more titles together”, said Jorge Amor Ameal, president of Club Atlético Boca Juniors.
"It is a pride to announce today that we have joined a team as powerful as Boca that arouses the passion of multitudes in Argentina and the world," said Darío Werthein, president of Vrio Corp. The agreement will allow DIRECTV to offer exclusive benefits to members of all the categories of the club, in addition to developing joint actions of social responsibility and sustainability to improve the quality of life of the most vulnerable communities where the company produces and distributes content.