#Somos26, the campaign promoted by FIFA at the presentation of the logo of the next World Cup
In addition to presenting the 2026 World Cup logo, the event held yesterday in Los Angeles brought with it the launch of the SOMOS 26 campaign, which includes portraits and images of significant places from this World Cup, which reflect the essence of what awaits fans in 2026 and invite the world to be part of it and also encourage people, municipalities and communities to actively participate in the presentation of the official brand of the FIFA World Cup.
"WE ARE 26 is the watchword", declared Gianni Infantino, president of FIFA. “This is the moment when three countries and an entire continent proclaim with one voice: we come together with one voice to welcome the planet and host the biggest, most spectacular and inclusive FIFA World Cup of all time. The competition will give host countries and participating teams the chance to make history. In this sense, this unique brand represents an important step on the way to 2026.”
"The 2026 FIFA World Cup will be a great celebration of football and will take the beautiful game to the top in the Concacaf zone and throughout the world," said Victor Montagliani, FIFA Vice President of Concacaf. The presentation of this innovative brand and the inclusive "WE ARE 26" campaign represent an important step on the road to this incredible edition. It will be a pleasure to continue working with the host cities, the FIFA team and the important stakeholders that will organize the World Cup largest, most inclusive and most diverse in history.
