The CBF continues to seek to get closer to the public 3.0

The Brazilian Football Confederation continues with its renewed air. After the change of authorities, marketing strategies have evolved and the young public is their new goal. Betting on the so-called "Internet 3.0", the CBF goes out looking for those users so that their content grows day by day.

To carry out this idea, the CBF summoned the main youtubers of the country and invited them to live a unique weekend. Staying in the rooms used by the soccer players and using the fields where they train, the guests of the Brazilian Confederation felt professional for a few days.

The action had to strategy monopolize the millions of followers of these users. Betting on the generation of content that they were going to realize and showing the new image of the CBF, the institution continues its approach to young users and these platforms to improve its brand presence.