Dove Men + Care arrives at the Argentine basketball

From August 31 to September 15, the main selections of basketball will say present in China. Developing the eighteenth edition of the World Cup orange ball, Argentina will be one of the combined that will be in the World Cup.

Facing this sporting challenge, Argentina makes its point. In a first instance it will be in the country and then abroad. But beyond the strictly sporting, the presence of "brand" that the CABB (Argentine Confederation of Basketball) will have during these months, allows it to sign new agreements.

Under this concept, Dove Men + Care became official sponsor of the Confederation and its first activation was to name the preparatory tournament to be held on July 26 and 27 at Parque Roca "Tres Naciones Dove Men Care". The brand that integrates the multinational company Unilever, bets on a market with many fans and across the country, seeking to give visibility to its male line.

The commitment to the sport of Uniliver, took great interference in the last year. Hand in hand with its main brands, the company has sought in different disciplines to prevail among fans. Such is the case of AXE with River and Boca, Rexona with the CONMEBOL Copa Libertadores and now Dove Men + Care in the CABB.