Nike and LeBron James launch a limited edition of the Air Force 1

Last year, Fox News reporter Laura Ingraham told LeBron James "Shut up and dribble." After this, the basketball player and his pair Maverick Carter wore special shoes with the phrase "More than an athlete." This resulted in the creation by athletes, along with other partners, in the UNINTERRUPTED social platform.

Being a new space of expression and betting on the exposure that LeBron has, Nike linked with UNINTERRUPTED to launch a limited edition of the Air Force 1. White and with a blue sole, the new footwear sports the phrase “More than a athlete ”on the heel like other messages chosen by athletes. But the great particularity is that of being accompanied by two fibers so that each consumer can intervene as they wish.

"This creative license harnesses the power of individual communication to unite communities in the elimination of labels and preconceptions, and takes the most democratic silhouette of shoe culture and transforms it into an advertising fence for empowerment" managers say from Nike in the Air Force 1 press release that will go on sale on October 7.