Varane and Casemiro join HyperX

The relationship that exists between the virtual and real world, is increasingly narrow in football. With soccer players who spend many hours playing video games, these campaigns have the presence of such athletes.

But looking for greater visibility, many players become ambassadors too. Such is the case of Rafael Varane and Casemiro who will be the image of HyperX, a brand of electronic products linked to the world of gammers. The presentation was made through the social networks of the players, who showed themselves using the products and inviting their followers to acquire these elements.

The Real Madrid footballers will share sponsorships with Marco Reus and Dele Alli. Betting on the image of soccer players, HyperX will add Varane and Casemiro to their worldwide campaign "We're All Gamers".