Radamel Falcao has become the new ambassador for a Chinese technology company.
The brand in question is HONOR, and together with the striker, they launched a new smartphone for the Colombian market.
Several football players have collaborated with tech brands for the launch or promotion of mobile phones. Cristiano Ronaldo worked with ZTE to promote the Nubia CR7, Neymar Jr. was part of a global campaign with Alcatel, and Lionel Messi partnered with OPPO in 2015, becoming a global ambassador for the Chinese brand.
