AC Milan set to reunite with Adidas after a decade

The three-stripes brand will return as technical sponsor for the Rossoneri starting in 2028.

According to Italian daily La Gazzetta dello Sport, the agreement spans 10 years and is valued at approximately €50 million per season—effectively doubling the club's current annual revenue with Puma.

Adidas will replace its fellow German competitor (which has supplied the club since 2018) to kick off a third historical stint as AC Milan’s kit supplier, following previous eras from 1990 to 1993 and 1998 to 2018.

Barring further kit supplier changes across top-flight Italian football, AC Milan will become the fifth Serie A side on Adidas' roster, joining Como 1907, Juventus, Lecce, and AS Roma. Puma's Serie A presence would be reduced to technical partnerships with Parma 1913 and Sassuolo.