FIFA unveiled the official brand of the 2026 World Cup

The joy and relief that was experienced in Qatar still runs through the veins of Argentines. Every 18th of the month is a point of excuse to rewind a memory that occurred in Arab lands and continue enjoying the maximum consecration. But this revalidation as "best in the world" has a date and place, June and July 20226 in Canada, the United States and Mexico. For the first time, a World Cup will be held in three countries and will also have 48 teams.

Facing the most important event in the world of soccer, FIFA presented the official brand of the 2026 World Cup. Being a pioneering World Cup in many actions, the entity that regulates soccer worldwide decided to create, for the first time, a logo that is directly linked to the event. Mixing the year in which it will be developed with the image of the scepter that currently sleeps in the arms of the Argentine people, the entity preceded by Gianni Infantino organized a great event to publicize this innovation.

The presentation took place at the Griffith Observatory in Los Angeles and was attended by the aforementioned FIFA president as well as distinguished guests from soccer, the organization of the 2026 World Cup and Hollywood celebrities. They were all part of a unique event in football which will continue today because the 16 World Cup venues will also unveil their exclusive logo, forming a "brand manual" for the event, something new and unique for a tournament of this kind. magnitude.

In the prelude to the presentation, Gianni Infantino stated: “It will be a World Cup that will change the rules of the game. It will be an event that the world has never seen, of an enormous magnitude; more than six million people will watch the matches live in the stadiums, six billion will watch them from their homes. And, as we know, what happens here affects the whole world. So that will be great, but more importantly, what happens around the world will also have an impact here in terms of football, which will become the number one sport in this part of the world.”