Río Uruguay Seguros debuted in Vélez Sarsfield numbers

On the eve of the end of the year festivities and celebrating its 60th anniversary, Rio Uruguay Seguros became the new sponsor of Vélez Sarsfield. With the Argentine soccer team, it could not be seen what the agreement between the parties would be until last weekend, the team led by Gabriel Heinze faced Newell's in a formal friendly. RUS stamped his logo on the numbers of the professional team jerseys and the abbreviation of his name. With this agreement, the insurance company becomes the first official sponsor of the history of the club that occupies that space.

It is not the first time that Rio Uruguay Seguros points to this type of sponsorship, since it made its debut in the Boca Juniors jersey two seasons ago. The company has a long tradition in visualization within the sport with a presence in Polo, Turismo Carretera, and Rally.