Mastercard and the CBF fulfilled the dream of two children who fight against cancer
The Barcelona Foundation, Olympique de Lyon Fondation and the Eric Abidal Foundation generated immersive action with added value in the UEFA Champions League round of 16. Children who are interned by different treatments, were part of the exit to the playground by the "Robot Pol".
This initiative allowed the boys to be close to their idols and the same idea used Mastercard to allow two children from Brazil to live that experience. In the prelude to the duel between the Brazilian team and Honduras, Heytor and Keivson were able to chat and even go out to the field by using technology and thus live "a moment that has no price".
Mastercard, which is the official sponsor of the Brazilian Football Confederation, created this action together with the Hospital de Amor, where Heytor and Keivson are under cancer treatment. Located in the city of Barretos (San Pablo), the children were able to fulfill their dream despite the hundreds of kilometers that separated them from Porto Alegre (where the meeting was disputed).
"Entering the field with soccer players is a dream for millions of children around the world. However, it seems to be impossible for many of them, especially those who are hospitalized. Therefore, we bring these children of their idols closer. This action is part of our campaign for the Conmebol Copa América 2019, which has as its nickname the word "Aproxime", which is an invitation for people to come closer to one another and start what is priceless through football " announced Sarah Buchwitz, Vice President of Communication and Marketing of Mastercard Brasil and Cono Sur.
