La Liga is positioned in the winter holidays of Spain
Winter vacations in Spain are not a moment of relaxation for La Liga, but rather an opportunity for activation. Through an agreement with Grupo Aramón, the Iberian event is positioned in the four ski spots that the entity has.
Cerler, Formigal- Panticosa, Javalambre and Valdelinares are the four destinations where La Liga is carrying out various activations. One of the most striking was the plot of cable cars and specific spaces with the shields of the 20 La Liga teams, plus Zaragoza and Huesca.
The Aramón Group contains the largest ski area in Spain and during the winter holidays receives tourists from all over the world. Positioning itself in a different world from football, La Liga continues with its expansion plan spreading its values.
Photos: Courtesy
