Tyler, the Creator to feature on FC Barcelona's jersey for El Clásico

Spotify has unveiled a new activation with the club in collaboration with the American rapper and his lifestyle brand.

For the high-profile fixture against Real Madrid on October 25, the Blaugrana squad will wear the logo of "GOLF"—Tyler, the Creator's streetwear apparel brand—across their chest.

The campaign also launches an exclusive Nike apparel collection in collaboration with GOLF, featuring urban-style jerseys, hoodies, and jackets. Alongside the authentic match jersey priced at €500, FC Barcelona's official store will offer eleven limited-edition units hand-signed by Tyler, retailing at €3,000 each
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Since becoming the club's Main Sponsor in 2022, Spotify has repeatedly leveraged the El Clásico platform to swap its primary branding for major recording artists. Tyler, the Creator joins a marquee roster of past shirt takeovers that includes Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran, and Olivia Rodrigo.