
The longest-lasting partnerships in European leagues
A look at the clubs with the longest-running main sponsor deals in each of the five biggest leagues in the world.
In Germany—and across all of Europe—VFL Wolfsburg leads the ranking, featuring Volkswagen’s logo on their jersey since 1991, though their partnership with the brand dates back to the club's founding. Another notable deal is Bayern Munich’s relationship with Deutsche Telekom, which began in 2002.
In France, FC Nantes tops the list with HR company Synergie as their main sponsor since 1998.
In LALIGA, UD Las Palmas has had the Gran Canaria Tourism Agency on their jersey since 2003.
In England, Arsenal holds the longest-standing sponsorship, with airline Emirates as their main sponsor since 2006. Emirates also owns the naming rights to their stadium.
AC Milan has been partnered with Emirates since 2010. For years, Inter Milan stood out for their iconic sponsorship with Pirelli, which lasted from 1995 to 2021.