LaLiga and Disney launch "Play with values"

As we have spoken many times, modern football is not only played on the green grass but outside of it as well. Looking to reach fans who are not even close to the place of the tournament or team, associating with different international companies gives institutions reach millions of users.

Taking this concept as paramount, LaLiga de España is one of the most extensive competitions worldwide. With ambassadors who disputed the tournament and agreement with multinational companies, the competition increased its exposure considerably in recent years. And not staying on the laurels, the Iberians presented their agreement with Disney launching the project "Play with values".

The link between the two will have as main axis highlighting teamwork, overcoming, equality, respect, authenticity, fair play both in football and in sports in general. The presentation was made in Disney parks with Javier Tebas (Director of LaLiga) and Mickey Mouse as protagonists.