Category : Marketing
McDonald's to feature its logo on an NBA star's sneakers
The fast-food giant has signed a collaboration partnership with Nike and Phoenix Suns guard Devin Booker.
Powerade gears up for the World Cup alongside the Argentine National Team
Under the tagline "Dale Power a tu destino" (Give Power to your destiny), the isotonic drink brand has unveiled a collection of custom *Albiceleste* bottles.
Mercado Libre brings together three F1 drivers for its new campaign
Franco Colapinto, Checo Pérez, and Gabriel Bortoleto star in the e-commerce platform's latest ad spot, "Scooter GP."
FIFA opens its first official 2026 World Cup store in Miami
The "Magic City" is fully embracing the upcoming flagship national team tournament with a complete lineup of official merchandise.
FIFA continues to add sponsors for the 2026 World Cup
With 24 days to go before the start of the flagship national team tournament, football's governing body has announced Betano as an official partner.
Cristiano Ronaldo steps into the streaming world ahead of the World Cup
The Portuguese superstar has invested in LiveMode, the parent company of the Brazilian channel CazéTV.
Mastercard becomes new Inter Miami sponsor
The leading payment services company will step in as an "official partner" of the MLS franchise and the new Nu Stadium.
The Mexican National Team to auction its World Cup jerseys
"El Tri" has signed a partnership through 2031 with MatchWornShirt, a company specializing in the auction of match-worn apparel.
