Category : Marketing

Cristiano Ronaldo becomes a shareholder in Spanish club

The Portuguese superstar has acquired a 25% stake in UD Almería, currently competing in the Spanish second division.

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Iconic "Big Head" figurines return for the 2026 World Cup

Candide, the Brazilian toy manufacturer, has secured the official FIFA license to relaunch the iconic "cabezones" figurines that gained fame in the '90s.

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Nike unveils new special edition boots for Kylian Mbappé

The "Mercurial Superfly Mbappé" marks the French star’s first signature release of 2026.

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Spanish National Team adds Hellmann's and Skip as new sponsors ahead of 2026 World Cup

The RFEF has reached a commercial agreement with Unilever, the multinational consumer goods giant.

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Chelsea FC announces AI firm as new main sponsor

IFS.ai will feature on the "Blues'" jersey for the remainder of the 2025/26 season.

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Snoop Dogg drops apparel collection with Swansea City AFC

The American rapper has released his first official merchandise with the club in which he holds a minority stake.

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Audi Revolut F1 team arrives in Argentina powered by Adidas

The "three stripes" brand has launched the racing team's debut apparel collection in the country.

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Airbnb offers cash incentive to new hosts for 2026 World Cup

The accommodation platform has launched a major recruitment drive ahead of the upcoming global tournament in North America.

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