Category : Marketing
River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Coca-Cola to feature World Cup stickers on its labels
The tournament's official beverage sponsor has announced a special collaboration with Panini ahead of North America 2026.
The 2026 World Cup names its official whisky
Buchanan's has activated its sponsorship of the flagship international tournament with the launch of a limited-edition bottle collection.
Vinícius Júnior named global ambassador for Havaianas
The Brazilian national team star has become the face of the iconic flip-flop brand in a partnership focused on the 2026 World Cup.
Adidas launches special World Cup ball collection
The "Three Stripes" brand is building anticipation for the major international tournament with new editions of the Trionda match ball.
Federico Valverde becomes Mercado Libre ambassador
The Real Madrid star has been named the new face of the e-commerce platform in Uruguay.
Carlos Tévez opens his first padel club
In partnership with Bullpadel, the current Talleres head coach has inaugurated a new sports center under his Academia Apache 32 brand.
San Lorenzo launches its first match-worn jersey auction
In partnership with Suig Legacy, "El Ciclón" has opened a platform for fans to acquire authentic match-worn gear.
