Category : Marketing
Adidas unveils its boot lineup for the 2026 World Cup
The "Road to Glory" pack features fresh colorways for the brand's three iconic silos: F50, Predator, and Copa.
Brahma promises free beer if Brazil wins the World Cup
The brand has taken its "Tá Liberado Acreditar" (It's Allowed to Believe) campaign to the next level, featuring Ronaldo Nazário as the headline star.
Paulo Dybala invests in Argentine startup merging football with AI
The World Cup champion has signed on as a founding partner of LDP Tech.Ai, a platform developed by the company Libro de Pases.
Gucci enters Formula 1 in partnership with Team Alpine
The luxury brand will become the naming sponsor of Franco Colapinto's team starting in 2027.
Lionel Messi launches new Stanley flask collection
Ahead of the World Cup, the American brand has activated its partnership with the Argentine superstar.
Mercado Libre delivers Neymar's trading card in Brazil
The e-commerce multinational capitalized on the number 10's national team call-up to launch a one-of-a-kind product.
Adidas brings World Cup fever to its boots
The three-stripes brand has unveiled a special pack featuring custom designs dedicated to the tournament's host nations.
Kylian Mbappé launches custom luxury watch
The French superstar has collaborated with Hublot to design his very first signature timepiece.
