Category : Marketing
Adidas unveils new retro collection for the Argentine national team
The "Bringback" line pays tribute to the iconic designs from the 2006 World Cup in Germany.
Adidas redesigns Leo Messi's historic boots
The launch of the F50 Tunit marks the 20th anniversary of the "Number 10's" first World Cup with the Argentine national team.
LeBron James pays tribute to Martin Luther King with his new sneakers
The Nike LeBron 23 "Honor The King" features a color palette inspired by the African-American civil rights activist.
Liverpool FC players to wear Tommy Hilfiger
The American brand has chosen the English club for its first-ever foray into the world of football.
AFA adds a new regional sponsor for 2026
Just days after announcing its partnership with Lexar, the Argentine football governing body has officially named ATFX as a sponsor for Asia and the Americas.
Adidas celebrates 25 years as technical sponsor of the UEFA Champions League with a special ball
This is the third model the brand will provide for the European competition during the 2025-26 season.
AFA reaches 46 official sponsors with Lexar
The computing products brand has become a global main sponsor of the national teams.
Vélez Sarsfield starts 2026 with two new sponsors
The Indian motorcycle company Bajaj and the medication brand Dioxaflex will feature their logos on the "Fortín" apparel.
