Category : Marketing
The "Messi effect" dominates UE Cornellà’s social media
The Spanish club acquired by the Argentine star has seen its Instagram following multiply nearly 15 times over.
Lionel Scaloni and Roberto Ayala star in new Gancia campaign
Members of the Argentine national team's coaching staff are headlining the latest World Cup initiative from the aperitif brand.
Uber acquired the naming rights of a Brazilian club
The ride-hailing app capitalized on the name coincidence and signed a sponsorship deal with Uberlândia EC of Serie D.
LEGO brings world’s top footballers together for new 2026 World Cup launch
The toy brick brand has introduced exclusive sets featuring Leo Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Jr.
Adidas relaunches iconic 2006 boots
The "Three Stripes" brand has introduced the Beast Pack, featuring four models of the F50 TUNIT.
Quilmes launches promotion to take argentinean fans to the 2026 World Cup
The Argentine beer brand has activated its sponsorship of the major international tournament through the release of limited-edition packaging.
Deftones launches apparel collaboration with Pumas UNAM
Ahead of their show in Mexico City, the iconic nu-metal band has teamed up with the club through their official merchandise.
Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
