Category : Marketing
Panini to stop producing World Cup albums after 60 years
FIFA has signed a contract with Fanatics as its official provider starting in 2031.
Lay's reunites Messi, Beckham, Alexia Putellas, and Henry in its new campaign
The snack brand and official 2026 World Cup sponsor has launched "The Epic Watch Party" ahead of the major international tournament.
AFA secures two new commercial deals ahead of 2026 World Cup
The governing body of Argentine football has added Betano as a sponsor and expanded its partnership with Fanatics.
Adidas expands F1 presence with Red Bull Racing
The three-stripes brand will become the technical sponsor for Max Verstappen's team starting in 2027.
Spotify activates FC Barcelona sponsorship with Olivia Rodrigo
The American pop star’s personal logo will feature on the Barça jersey, replacing the platform's standard branding.
Budweiser signs Erling Haaland ahead of the 2026 World Cup
The Norwegian striker has become an ambassador for the official beer sponsor of the international tournament.
Adidas remains in German football through new Bundesliga partnership
Despite losing its kit deal with the national team, the three-stripes brand has secured an agreement as the official provider for its home country’s league.
Puma launched a special 2026 World Cup boot collection
The "City Edition" pack pays tribute to five host cities of the major international tournament.
