Category : Marketing
FC Barcelona announced Uber as the club’s official sponsor
The partnership aims to improve fan mobility and traffic management around the new Spotify Camp Nou and the different areas of the “Espai Barça,” the club’s facility modernization project.
AFA announced Banco Supervielle as the new regional sponsor of the Argentine national teams
The financial company will support the world champions, establishing itself as a strategic national partner ahead of the 2026 World Cup.
Puma launched its first winter ball for the Premier League
In its debut season as technical sponsor, the brand released the "Under the Lights" edition.
Betano became sponsor of CONMEBOL Women's Nations League
The betting company will sponsor the South American Confederation's new tournament
Three NBA players will wear gold logos this season
An activation by Topps, the leading collectibles company (trading cards/figurines).
FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
Mercado Libre changed Franco Colapinto's car colors
The Argentine driver will display the company's logo in yellow on his BWT Alpine F1 Team car.
Nike will outfit Racing Club starting from the 2026 season
The American brand will once again become the technical sponsor of the Avellaneda club after 18 years, ending its partnership with Kappa.
