Category : Marketing

Ronaldinho launched his own alcoholic beverage

It’s a premium cachaça, a Brazilian spirit crafted by the Dom Tápparo distillery.

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Newell's Old Boys announced a partnership with Win Investments

The player investment platform adds the Rosario club through its partnership with the Professional League

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Adidas has unveiled Lamine Yamal’s personal logo

The launch was announced in a spot featuring the Barcelona footballer sketching different drafts.

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Paris Saint-Germain announced a partnership with WWE

The French club and wrestling organization will collaborate long-term to grow mutual audiences

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River Plate has added a jewelry brand as its new official sponsor

The deal is with El Tasador, which has launched an official line of gold bars and jewelry featuring the club’s identity.

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LALIGA announced a partnership with Mercado Libre to combat piracy

The Spanish league and e-commerce platform will collaborate to prevent illegal football streams in Latin America

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Nike has unveiled the first-ever “signature boot” for a female footballer

It’s for Sam Kerr, whose exclusive boot line is inspired by her hometown, Perth, and her football journey.

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Mastercard will put its name on the McLaren F1 team

The payment services leader will have naming rights for the McLaren Mastercard Formula 1 Team starting in 2026

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