KFC activates its sponsorship with the FFF

The 2019 World Cup in France is preparing to stay in history. With a world rage for women's football, the teams that will compete in the World Cup will have the greatest exposure of their careers. With millions of fans who are doing the countdown to the beginning, this contest will be the faithful sample that the feminine branch of the sport arrived to stay definitively.

Facing the World Cup, brands are no stranger and looking to link with a new market are creating specific strategies for the occasion. Such is the case of KFC, who activated its sponsorship with the French Football Federation (FFF) announcing the calls for the World Cup, second after Corinne Deacon confirmed them.

The spot features the participation of various personalities linked to France such as Edouard Cissé, Mélody Donchet (freestyle world champion), Vinsky (Youtuber); among others. The particularity of this audiovisual plate was completed in real time while the ones chosen by the French technique were known. It was created by the AONO agency and will have an impact on several of the platforms, both social networks and TV.