Category : Marketing
Chelsea FC announces AI firm as new main sponsor
IFS.ai will feature on the "Blues'" jersey for the remainder of the 2025/26 season.
Snoop Dogg drops apparel collection with Swansea City AFC
The American rapper has released his first official merchandise with the club in which he holds a minority stake.
Audi Revolut F1 team arrives in Argentina powered by Adidas
The "three stripes" brand has launched the racing team's debut apparel collection in the country.
Airbnb offers cash incentive to new hosts for 2026 World Cup
The accommodation platform has launched a major recruitment drive ahead of the upcoming global tournament in North America.
Thibaut Courtois joins Novak Djoković as shareholder of French club
Through his investment firm NXPLAY, the Belgian goalkeeper has acquired a stake in Ligue 2 side Le Mans FC.
Javier Zanetti takes part in a unique challenge with a smartphone brand
The Inter Milan Vice President tested the durability of the Magic8 Lite from HONOR, the Chinese smartphone manufacturer.
Leo Messi puts his signature on new Adidas boots
The F50 "Radiante Aurora" features a pastel color palette inspired by Miami Beach.
Real Madrid sells old Santiago Bernabéu seats
Together with the design firm Nagami, the club has refurbished the stadium seating removed during the pre-2019 renovation.
