Category : Marketing
Nike has unveiled the first-ever “signature boot” for a female footballer
It’s for Sam Kerr, whose exclusive boot line is inspired by her hometown, Perth, and her football journey.
Mastercard will put its name on the McLaren F1 team
The payment services leader will have naming rights for the McLaren Mastercard Formula 1 Team starting in 2026
Adidas unveiled the new UEFA Champions League and Women's Champions League match balls
Inspired by zodiac signs and the northern lights respectively, they'll be used during the 2025-26 season's first phase
Starbucks opened a store at Santiago Bernabéu Stadium
This marks their first football stadium location and largest Spanish branch of the coffee chain
Lacoste changed its logo in a special collection dedicated to Novak Djokovic
The brand’s iconic crocodile was replaced by a goat, paying tribute to the Serbian tennis player considered the greatest of all time (GOAT).
Argentinos Juniors announced a partnership to auction game-worn jerseys
SUIG Legacy became the technological partner of "El Bicho"
Olympic Games to allow stadium naming sponsors for the first time
The International Olympic Committee implemented this measure for LA 2028, with two venues already confirmed with commercial names.
Umbro unveiled the new Belgrano jerseys
Under the motto "We love who we are," these are the home and away kits for the 2025/26 season.
